our core values

The journey we undertake is not simple or easy. The terrain may be difficult and unexpected adventures await. For companions choosing to join our journey, we know that the travels will be worthwhile and rewarding because it is built on a shared understanding of our destination.

  • Thrive

    We keep our people safe and well and provide opportunities to flourish. Our approach to sustainability goes beyond doing less harm, we find restorative solutions to the planet’s biggest problem: climate change. We will be profitable, not for its own sake but because it is the hallmark of sustainable growth, and unleashing the power of the free market and human industry is our pathway to making an impact.

  • Legacy

    Good work writes a legacy. Our legacy will be leaving the planet better than the one we found. This work requires both effort and sacrifice. Our duty is to do the hard things well and take the right path even when it is not easy. Our work will be looked upon for centuries and longer. We plant trees we might never see grow; we plant them anyways.

  • Ethical

    Integrity and character are the hallmark in how we treat people and report the work we do. This imperative extends to all our stakeholders. We partner with people and organizations who treat others with dignity and respect.

  • Relationship

    We believe in relationship, a spirit of togetherness rooted in trust and communication. No task is complete until we have communicated to those who need to know the outcome. We resolve conflict through communication based on a foundation of mutual trust.

  • Move Forward

    Our progress is ever forward. Our efforts from R&D to Product Development, Manufacturing and Testing will be LEAN and be conducted with an eye towards eliminating process and structural wastes from our system. We will make incremental improvements daily. Constant achievement leads our customers, partners, and teammates to have high expectations. We rise to this occasion, overcome challenges, and deliver.

  • Vigilant

    Everyone in the organization works to keep our facilities, equipment, and properties clean, tidy, organized, and professional. We deserve to work in this kind of environment of our own making. Attending to these details frees us to divine the nuances that make a difference and results in processes that make doing the right thing simple and easy. Our goal is to make safety and quality automatic.

our story